Bios and portrait

Audrey Pariente is a PhD researcher at Sheffield Hallam University studying how generative AI is reshaping strategic decision-making. She heads European communications at Applied Materials, where she co-leads the AI transformation in Europe. Her paper on phronetic leadership won the Best Paper Award at DIGEST 2026.

Audrey Pariente is a PhD researcher at Sheffield Hallam University and an expert in digital transformation. Her research examines how generative AI is reshaping strategic decision-making, and how organisations can safeguard responsible decisions and human judgement as they adopt it. Her article “More Insight, Less Foresight”, forthcoming in Electronic Markets, sets out 25 risks that generative AI poses to strategic decision-making. Her research is informed by almost 20 years of experience in strategic communication across European institutions and the technology sector. She has led digital transformation projects at the European Commission, the European Parliament and CEPOL, and contributed to technology projects at Airbus, including its Quantum Computing Competition. She founded the tech start-up Trashre and now heads European communications at Applied Materials, where she co-leads the AI transformation in Europe.